What services does Instrumental Communications offer?

Instrumental Communications offers content strategy development, AI tools for marketing, ethical storytelling, crisis communication management, media relations, and digital content strategy, specializing in nonprofit and advocacy communications.

Why is ethical storytelling important for nonprofits?

Ethical storytelling ensures that nonprofit narratives are authentic, respectful, and empower the people they feature. It builds trust with audiences and prevents exploitation of vulnerable communities.

How does Instrumental Communications work with clients?

We work collaboratively with nonprofits, advocacy groups, and mission-driven organizations, offering tailored communication strategies, training, and content creation to amplify their impact and reach strategic audiences.

Do you offer how to use AI in communications services?

Yes, Instrumental Communications specializes in AI communication management, helping organizations plan, prepare, manage, and integrate AI into their work without losing their humanity.

Travis Nichols 5/9/25 Travis Nichols 5/9/25

Persuasion in a time of Brain Rot

“We’re not under the old attention regime anymore. We’re in the age of attention warlords, where persuasion doesn’t happen in op-eds but in viral clips and newsfluencer feeds. If you want to shift culture or win campaigns, you can’t just chase legitimacy — you have to capture attention, build trust, and speak in the native language of the algorithm.

Travis Nichols 4/30/25 Travis Nichols 4/30/25

Climate Doomsday vs. AI Apocalypse

The most likely AI bottleneck won’t be misalignment or stolen weights — it will be the ecological cost already baked into humanity’s future. It’s a future grounded in heat, in scarcity, in a power grid held together by fragile cables and unstable clouds.

Travis Nichols 4/22/25 Travis Nichols 4/22/25

Object Lesson

A look into how Travis Nichols' Rolling Stone piece on the Greenpeace Energy Transfer trial in North Dakota came about, and how it can serve as an object lesson for rapid response communications.

Travis Nichols 3/6/25 Travis Nichols 3/6/25

How to use AI for comms . . .

A guide to best practices for using artificial intelligence for marketing and communications work without losing your humanity or taking on unnecessary risks. OpenAI, Gemini, ChatGPT, Perplexity, Cursor, ElevenLabs, Sora, MidJourney, Suno, Veo3

Travis Nichols 10/4/22 Travis Nichols 10/4/22

Instrumental

Let’s get some good attention.